Student recruiter & Marketing Communication professional

Your passion for marketing and communication makes sure you find

the best talents to join the international community of

Hotel Management School Maastricht.

Hotel Management School Maastricht (HMSM) is a leading knowledge institute in hospitality with ambitious growth targets for its Dutch and English-taught programmes.

Are you ready to play an essential role in shaping and executing HMSM’s recruitment strategy?

In this proactive and hands-on position, you will directly contribute to achieving our institutional goals by coordinating, executing, and evaluating various recruitment and marketing activities.

What truly sets HMSM apart is its strong sense of community. From the very start, students become part of an international network that connects them with fellow students, faculty, and alumni who share the same passion for hospitality. As a team member, you will naturally find your place in this vibrant and dynamic academic environment.

About the job

In this diverse and challenging role, you will take ownership of the entire student recruitment process while also contributing to HMSM’s marketing and communication efforts. Working closely with colleagues from the recruitment, marketing, and communication teams within the Development & Relations department, you will help to strengthen HMSM’s visibility and positioning as the premier hospitality institute in the Netherlands and far beyond. 

Your work will involve organising and coordinating various (inter)national recruitment activities, such as open days, fairs, school visits, webinars. You will represent HMSM at these events and build lasting connections with external partners, including secondary schools and partner universities. You will also be involved in developing and implementing recruitment and marketing plans, setting up online and email campaigns, and following up with prospective students throughout their journey towards enrolment. In collaboration with the marketing team, you will analyse recruitment data and campaign results, using insights to improve and refine strategies continuously.

As a sparring partner for colleagues, you will contribute ideas and initiatives to further enhance recruitment efforts and strengthen HMSM’s market positioning.

 If you are an energetic, hands-on professional with a passion for marketing, communication, and recruitment who wants to make a meaningful impact in an international educational setting, while shaping the future of the hospitality industry, then this versatile role at Hotel Management School Maastricht offers the perfect opportunity.

Your profile 

What matters most is your strong connection to our mission: educating leaders in responsible hospitality.

You are a results-driven professional with sharp analytical skills, capable of translating data into actionable improvements. You bring experience working with CMS and CRM systems and knowledge of social media, SEO, SEA, and other online marketing strategies. Your excellent communication skills allow you to confidently engage with various target groups, including prospective students, parents, and (international) partners.

You are proactive and self-reliant and take full ownership of your responsibilities. A strong advantage is your affinity with —or experience in— education, scholarships, or the hospitality sector. You are also willing to travel within and outside the Netherlands when needed.

With at least a bachelor’s degree (HBO/WO) in Marketing, Communication, Economics, or Hospitality, a minimum of three years of relevant work experience, and excellent verbal and written skills in Dutch and English, you are the candidate we are looking for!

Our offer

We offer you a diverse and impactful role where you can strategically and operationally contribute. You will work in an inspiring, international environment on our vibrant campus in Maastricht, surrounded by a dedicated and enthusiastic team that values initiative, creativity, and personal input. There is plenty of room for your professional development and flexibility to work partly remotely (hybrid working).

This is a temporary position for one year (0.8 – 1.0 FTE, depending on your availability). The salary is based on scale 8 of the Dutch Higher Education CAO, ranging from €3,233.14 to €4,376.46 gross per month for a full-time appointment, depending on your qualifications and experience. In addition, you will receive an 8% holiday allowance, a fixed year-end bonus of 8.3%, generous leave and employability hours, and access to a broad package to support your vitality and job satisfaction.

More information? Any questions? We are curious!

For more information about us, please visit our website: www.hotelschoolmaastricht.nl.

Would you like to discuss the position or your application in advance?

Feel free to contact Josje van Dongen, Dean of Development & Relations at Hotel Management School Maastricht, via josje.vandongen@zuyd.nl or call +31 (0)6 43 57 73 91.

Are your qualities at home at Hotel Management School Maastricht?

Do you see yourself thriving at Hotel Management School Maastricht?

If so, we invite you to apply by submitting your personal details, cover letter, and CV via this website.

The application deadline is 29 June 2025. The first round of interviews is planned for the afternoon of 2 July 2025, with a preferred starting date of 18 August 2025.